Is your brand’s aesthetic as aligned as your mission?
Let’s bring your brand’s aesthetics to life, strategically and beautifully!
Elevating wellness and creative brands and founders with aligned, strategic visuals and eye-catching aesthetics so they stop second-guessing their brand, stand out confidently, and attract their ideal clients.
Brand Aesthetics I’ve Shaped:
Project 1: Custom Aesthetics Refinement & Branded Content Creation
This video is a recreation of a step-by-step process designed to reflect the essence and feel of the brand and the project while maintaining client confidentiality.
Project Goal:
Develop strategic, high-converting social media content tailored to busy professionals seeking weight loss, acute care, and overall wellness.
About the Project:
The goal was to refine the brand visuals and aesthetics while educating, building trust, and positioning the brand as a go-to provider for expert concierge care, ultimately increasing engagement and consultations.
How I Elevated the Brand:
Strategic Copywriting & Storytelling: Crafted engaging, expert-led messaging aligned with the brand voice and tailored to their audience.
Branded Visual Design: Designed polished, on-brand social posts to enhance credibility and trust.
Optimized CTA Strategies: To encourage engagement and action
Elevated Results:
✔ Increased brand credibility through expert-led content
✔ Higher engagement & inquiries for key services
✔ Stronger positioning as a leading concierge wellness provider
✔ More informed potential clients, reducing admin workload
Strategic Insight: Optimized content can boost engagement by 20-40% and increase inquiries/bookings by 15-30%.
Client Testimonial:
★★★★★
“Working with Erica was a fantastic experience. She listened carefully, executed my vision flawlessly, and delivered high-quality, on-brand content that perfectly captures KIWI Med’s mission. I truly enjoyed the process and will definitely work with her again.”
Project #2: Visual Identity Audit & Personal Style Refinement
This video is a recreation of a step-by-step process designed to reflect the essence and feel of the brand and the project while maintaining client confidentiality.
Project Goal:
Elevate the brand’s online presence with a relaxed yet elevated aesthetic that aligns with its messaging of ease, automation, and quiet success for introverted entrepreneurs.
About the Project:
Conducted a 90-day audit of the brand’s TikTok, Instagram, and website, assessing visual identity, consistency, and audience perception. Identified three key areas for improvement to enhance cohesion, emotional impact, and brand alignment.
How I Elevated the Brand:
Comprehensive brand audit with strategic insights
Three targeted recommendations per platform for refining the brand’s aesthetics and messaging
Custom mood board showcasing an elevated yet approachable look
Elevated Results:
✔ Improved brand consistency across platforms
✔ A refined visual direction that resonates with the brand’s ideal audience
✔ Actionable steps to create an effortless yet polished online presence
Client Testimonial:
★★★★★
”Erica has a way of capturing not just the look but the feeling of a brand. I appreciated how Erica took the time to truly understand my brand, not just from a business perspective but from a personal and energetic standpoint. She didn't just stick to templates or formulas; she listened, interpreted, and translated my vision into a clear visual message that feels authentic to my mission. I recommend Erica because she brings your message to life visually in a way that feels deeply personal and perfectly aligned with your vision. ~Nacrissa J Vil”
Services & Packages
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Visual Identity Audit - Starting at $150
Get expert feedback on ONE focus area such as your website’, social media, or brand assets.
I’ll perform a detailed audit and provide three key recommendations to refine your brand’s visual impact, clarity, and consistency.
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Brand Visual Refinement & Creation - Starting at $500
Refine your existing brand assets or create new visuals that align with your brand’s identity. This includes social media graphics/visuals, marketing materials, website elements, and more to ensure a cohesive, polished look that attracts your ideal audience.
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Custom Visual Package - Starting at $850
A tailored approach to your brand’s needs—choose from services like social media content creation, brand guideline documents, website visual optimization, CEO & Brand Styling, marketing material design, and more for a fully customized solution.
About Me:
I’m Erica Prevell—a multi-passionate creative, strategist, consultant, author, and former healthcare professional based in Florida who's always had an eye for aesthetics. Creativity has been my thing since birth, whether through paint, pencils, the written word, decorating cakes, or winning runner up in the best-dressed contest in high school.
With an MBA in Healthcare Management and two decades of combined experience in business, marketing, and leadership, I’ve worked across corporate and creative industries. I also ran a highly successful style blog for four years, collaborating with dream brands.
My expertise spans creative direction, social media content creation, brand aesthetics and strategy, color theory & psychology, graphic design, personal styling, and project management.
Some of my proudest work includes leading creative direction and content creation for a brand’s digital newsletter, achieving a 52% average open rate over a 12-month period, and helping a brand founder refine her personal style, allowing her to show up confidently for her clients.
When I’m not deep in creative work, you’ll find me walking the beach, getting lost in an art project around the house, or experimenting with new vegetarian dishes. Creativity and nature keep me grounded, and I believe they’re key to a fulfilling, well-rounded life.
