Is your brand’s aesthetic as aligned as your mission?

Let’s bring your brand’s aesthetics to life, strategically and beautifully!

A woman with short, platinum blonde hair standing on the beach near the ocean, wearing a pink satin camisole top, during sunset or sunrise.

Elevating wellness and creative brands and founders with aligned, strategic visuals and eye-catching aesthetics so they stop second-guessing their brand, stand out confidently, and attract their ideal clients.

Real Brand Transformations:

Project 1: Custom Aesthetics Refinement & Branded Content Creation

This video is a recreation of a step-by-step process designed to reflect the essence and feel of the brand and the project while maintaining client confidentiality.

Project Goal:

Develop strategic, high-converting social media content tailored to busy professionals seeking weight loss, acute care, and overall wellness.

About the Project:
The goal was to refine the brand visuals and aesthetics while educating, building trust, and positioning the brand as a go-to provider for expert concierge care, ultimately increasing engagement and consultations.

How I Elevated the Brand:

  • Strategic Copywriting & Storytelling: Crafted engaging, expert-led messaging aligned with the brand voice and tailored to their audience.

  • Branded Visual Design: Designed polished, on-brand social posts to enhance credibility and trust.

  • Optimized CTA Strategies: To encourage engagement and action

Elevated Results:

✔ Increased brand credibility through expert-led content
✔ Higher engagement & inquiries for key services
✔ Stronger positioning as a leading concierge wellness provider
✔ More informed potential clients, reducing admin workload

Strategic Insight: Optimized content can boost engagement by 20-40% and increase inquiries/bookings by 15-30%.

Client Testimonial:

★★★★★

“Working with Erica was a fantastic experience. She listened carefully, executed my vision flawlessly, and delivered high-quality, on-brand content that perfectly captures KIWI Med’s mission. I truly enjoyed the process and will definitely work with her again.”

Project #2: Visual Identity Audit & Personal Style Refinement

This video is a recreation of a step-by-step process designed to reflect the essence and feel of the brand and the project while maintaining client confidentiality.

Project Goal:

Elevate the brand’s online presence with a relaxed yet elevated aesthetic that aligns with its messaging of ease, automation, and quiet success for introverted entrepreneurs.

About the Project:

Conducted a 90-day audit of the brand’s TikTok, Instagram, and website, assessing visual identity, consistency, and audience perception. Identified three key areas for improvement to enhance cohesion, emotional impact, and brand alignment.

How I Elevated the Brand:

  • Comprehensive brand audit with strategic insights

  • Three targeted recommendations per platform for refining the brand’s aesthetics and messaging

  • Custom mood board showcasing an elevated yet approachable look

Elevated Results:
✔ Improved brand consistency across platforms
✔ A refined visual direction that resonates with the brand’s ideal audience
✔ Actionable steps to create an effortless yet polished online presence

Client Testimonial:

★★★★★
”Erica has a way of capturing not just the look but the feeling of a brand. I appreciated how Erica took the time to truly understand my brand, not just from a business perspective but from a personal and energetic standpoint. She didn't just stick to templates or formulas; she listened, interpreted, and translated my vision into a clear visual message that feels authentic to my mission. I recommend Erica because she brings your message to life visually in a way that feels deeply personal and perfectly aligned with your vision. ~Nacrissa J Vil, Founder”

Ways We Can Work Together:

  • Creative Alignment (Advisory Only)

    $150/hr (Virtual) | $250/hr (On-Site-Tampa Bay Area ONLY, 2-hour minimum)

    Strategic creative support designed for when you need my mind, not my hands. These sessions are perfect for getting feedback on visuals, aligning your brand aesthetic, or receiving real-time direction during a shoot—without any design or execution included.

    This service is billed hourly and includes strategy, recommendations, and visual guidance only—not hands-on design or deliverables. For full creative execution and design support, please see my project-based package.

  • Visual Identity Audit - Starting at $150

    Get expert feedback on ONE focus area such as your website’, social media, or brand assets.

    If you’re unsure what’s working (or not) in your brand visuals, I’ll perform a detailed audit and provide three key recommendations to refine your brand’s visual impact, clarity, and consistency. Think of it as your aesthetic pulse check.

    Note: This is a flat-rate service. Pricing reflects expert analysis and recommendations—not billed by the hour.

  • Brand Visual Refinement & Creation - Starting at $500

    If your brand feels “off,” but you already have something in place, this is for you. We’ll refine your existing brand assets or create new visuals that better reflect your growth and vision.

    This includes social media graphics/visuals, marketing materials, website elements, and more to ensure a cohesive, polished look that attracts your ideal audience.

    All services are project-based. Pricing reflects strategic planning, creative execution, and visual alignment—not hourly work.

  • Custom Visual Package - Starting at $850

    If you’re ready for a bold visual reset or a new look altogether, this fully customized package includes the choice of services like social media content creation, brand guideline documents, website visual optimization, CEO & Brand Styling, marketing material design, and more.

    Perfect for founders or brands stepping into their next level.

    Project-based pricing ensures full access to creative direction, visual execution, and personalized strategy without hourly limitations.

Meet Your Creative Strategist:

I’m Erica Prevell, a multi-passionate creative, strategist, consultant, author, and former healthcare professional based in Florida who's always had an eye for aesthetics. Creativity has been my thing since birth, whether through paint, pencils, the written word, decorating cakes, or winning runner-up in the best-dressed contest in high school.

With an MBA in Healthcare Management and two decades of combined experience in business, marketing, and leadership, I’ve worked across corporate and creative industries. I also ran a highly successful style blog for four years, collaborating with dream brands.

My expertise spans creative direction, social media content creation, brand aesthetics and strategy, color theory & psychology, graphic design, personal styling, and project management.

Some of my proudest work includes leading creative direction and content creation for a brand’s digital newsletter, achieving a 52% average open rate over a 12-month period, and helping a brand founder refine her personal style, allowing her to show up confidently for her clients.

When I’m not deep in creative work, you’ll find me walking the beach, getting lost in an art project around the house, or experimenting with new vegetarian dishes. Creativity and nature keep me grounded, and I believe they’re key to a fulfilling, well-rounded life.

Curious if we’re a good fit? Let’s start with a free consultation.

A woman with short blonde hair walking along the beach wearing a pink satin slip dress

“The strategy session greatly enhanced my thinking about developing my brand. Erica's insight on helping me draw out my essence to create the brand has inspired the vision beyond cookie cutter brand to a brand that will be as customized as I am.”

— Nanette, Faith Based Life Coach

Still have questions before booking?

 Frequently Asked Questions

  • Creative consulting is where I help you refine the look and feel of your brand so it visually reflects the version of you that’s ready to be seen. I don’t build websites or offer deep design execution, but I do guide you through the visual direction, style alignment, and strategic aesthetic choices that shape how your brand is experienced.

    You’ll walk away with clarity, visual inspiration, and recommendations you can confidently share with your designer or team, so everything feels cohesive, elevated, and true to you.

  • Not at all. Whether you're starting fresh or have a few scattered pieces in place, I meet you where you are. My process is designed to bring clarity, cohesion, and confidence, no matter how much (or how little) you’re starting with.

  • Yes! You don’t need to be a designer to care about how your brand looks and feels. I translate your vision into visuals that reflect your values and voice, without any pressure or perfectionism. This is a collaborative process, not a creative test.

  • That’s exactly what we uncover together. Through guided reflection and strategy, I help you define how you want your brand to feel—and what you want it to say visually. The goal isn’t to follow trends, but to create something aligned, timeless, and you.

  • Visuals are my entry point, but I often help refine messaging too, especially when it impacts clarity or consistency. If you need deeper support with copy or positioning, I’ll either include light guidance or recommend a trusted brand strategist to collaborate with us.

Let’s chat! Book a free 30-minute discovery call, and together, we’ll pinpoint the number one priority for refining your brand’s visual identity.

Ready to elevate your brand aesthetics?