A woman with light blonde hair and tan skin standing on a sandy beach near the ocean, wearing a silky pink dress.

Brand Visual Strategy

For wellness and creative founders whose brand doesn’t fully reflect who they are, or where they’re going. This is where we refine, realign, and create visuals that actually feel like you.

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Brand Transformations:

Project 1: Custom Aesthetics Refinement & Branded Content Creation

This video is a recreation of a step-by-step process designed to reflect the essence and feel of the brand and the project while maintaining client confidentiality.

What needed to shift:

Develop strategic, high-converting social media content tailored to busy professionals seeking weight loss, acute care, and overall wellness.

The starting point:
The goal was to refine the brand visuals and aesthetics while educating, building trust, and positioning the brand as a go-to provider for expert concierge care, ultimately increasing engagement and consultations.

What we refined:

  • Strategic Copywriting & Storytelling: Crafted engaging, expert-led messaging aligned with the brand voice and tailored to their audience.

  • Branded Visual Design: Designed polished, on-brand social posts to enhance credibility and trust.

  • Optimized CTA Strategies: To encourage engagement and action

What changed:

✔ Increased brand credibility through expert-led content
✔ Higher engagement & inquiries for key services
✔ Stronger positioning as a leading concierge wellness provider
✔ More informed potential clients, reducing admin workload

Strategic Insight: Optimized content can boost engagement by 20-40% and increase inquiries/bookings by 15-30%.

Client Testimonial:

★★★★★

“Working with Erica was a fantastic experience. She listened carefully, executed my vision flawlessly, and delivered high-quality, on-brand content that perfectly captures KIWI Med’s mission. I truly enjoyed the process and will definitely work with her again.”

Project #2: Visual Identity Audit & Personal Style Refinement

This video is a recreation of a step-by-step process designed to reflect the essence and feel of the brand and the project while maintaining client confidentiality.

What needed to shift:

Elevate the brand’s online presence with a relaxed yet elevated aesthetic that aligns with its messaging of ease, automation, and quiet success for introverted entrepreneurs.

The starting point:

Conducted a 90-day audit of the brand’s TikTok, Instagram, and website, assessing visual identity, consistency, and audience perception. Identified three key areas for improvement to enhance cohesion, emotional impact, and brand alignment.

What we refined:

  • Comprehensive brand audit with strategic insights

  • Three targeted recommendations per platform for refining the brand’s aesthetics and messaging

  • Custom mood board showcasing an elevated yet approachable look

What changed:
✔ Improved brand consistency across platforms
✔ A refined visual direction that resonates with the brand’s ideal audience
✔ Actionable steps to create an effortless yet polished online presence

Client Testimonial:

★★★★★
”Erica has a way of capturing not just the look but the feeling of a brand. I appreciated how Erica took the time to truly understand my brand, not just from a business perspective but from a personal and energetic standpoint. She didn't just stick to templates or formulas; she listened, interpreted, and translated my vision into a clear visual message that feels authentic to my mission. I recommend Erica because she brings your message to life visually in a way that feels deeply personal and perfectly aligned with your vision. ~Nacrissa J Vil, Founder”

Ways to Work Together:

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    Brand Alignment Session- $150/hr (Virtual)

    $150/hr (Virtual) | $250/hr (On-Site – Tampa Bay Area Only, 2-hour minimum)

    Inside the Service:
    A focused, high-value strategy session when you need my strategic eye & creative direction—not my hands. Perfect for getting feedback on visuals, aligning your brand aesthetic, or receiving live guidance during a photoshoot, campaign, or launch.

    What’s Included:

    -Expert real-time feedback on visuals and creative direction

    -Strategic insights to align your brand aesthetic with your goals

    -Clear, actionable recommendations for you or your team to execute

    Important: This is advisory only. No hands-on design or deliverables are included. My role is to steer your vision, ensure cohesion, and keep your brand on point.

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    Visual Identity Audit-Starting at $300

    Starting at $300 (Flat rate, per focus area)

    Inside the Service:
    A deep-dive aesthetic pulse check on one focus area of your brand visuals—your website, social media presence, marketing collateral, or brand assets.

    What’s Included:

    -A detailed written assessment of strengths, gaps, and missed opportunities

    -Three high-level recommendations to improve alignment, clarity, and brand consistency

    -A roadmap you can hand directly to your designer, team, or vendors

    Important: This is not a design service. I don’t “fix” the assets—I give you the strategic clarity and creative direction so you can make informed updates with your team.

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    Signature Brand Strategy Plan-Starting at $1,500

    Starting at $1,500 (Project-based)

    Inside the Service:
    Your complete brand visual blueprint—for refining your current look or stepping into a full rebrand. Together, we’ll define (or redefine) your brand’s visual identity so every touchpoint reflects who you are now and where your business is going.

    What’s Included:

    -Brand Visual Direction: Strategic guidance on colors, typography, imagery, and overall aesthetic

    -Optional CEO & Brand Styling: For founder-led brands, I provide styling direction to ensure you and your brand are visually cohesive—on camera, on stage, or in your marketing.

    -Execution Roadmap: A phased, actionable plan for your team or vendors to implement—from photoshoots to marketing materials

    -Creative Talent Recommendations: Referrals for vetted designers, photographers, stylists, and other vendors aligned with your vision

    -For Full Rebrands: Complete brand visual identity strategy from scratch—logo concept direction, mood board, brand story cues, and asset planning—without hands-on design work

    Optional Add-On: Limited execution or creative production oversight is available for select clients. The core deliverable is always advisory, strategy, and creative direction.

I’m Erica Prevell—a multi-passionate creative, strategist, consultant, author, and former healthcare professional based in Florida. I’ve always had an eye for aesthetics and a natural pull toward creativity, whether through art, writing, style, or even things like decorating cakes and putting together outfits long before I realized it could be part of my work.

With an MBA in Healthcare Management and over two decades of experience across business, marketing, and leadership, I’ve worked at the intersection of corporate strategy and creative expression. I’ve also built and grown a style blog, collaborating with brands and developing a strong point of view around personal style and visual identity.

My work today brings all of that together: creative direction, brand aesthetics, visual strategy, and the ability to see what’s not quite aligned and refine it.

Some of my favorite work has been helping brands clarify how they show up visually from increasing engagement through thoughtful creative direction to helping founders feel more confident and aligned in how they present themselves.

When I’m not working, you’ll find me walking along the beach, immersed in a creative project, or experimenting with new vegetarian dishes. Creativity and nature keep me grounded and they’re a big part of how I approach both life and work.

If you’re curious whether we’d be a good fit, you can start with a consultation.

A woman with short blonde hair walking along the beach wearing a pink satin slip dress

The Strategist Behind the Work

“The strategy session greatly enhanced my thinking about developing my brand. Erica's insight on helping me draw out my essence to create the brand has inspired the vision beyond cookie cutter brand to a brand that will be as customized as I am.”

— Nanette, Faith Based Life Coach

Ready to elevate your brand visuals?

Let’s chat! Book a free 30-minute consultation, and together, we’ll pinpoint the number one priority for refining your brand’s visual identity.

Let’s Align Your Visuals—Schedule Now

Still have questions before booking?

 Frequently Asked Questions

  • Creative consulting is where I help you refine the look and feel of your brand so it visually reflects the version of you that’s ready to be seen. I don’t build websites or offer deep design execution, but I do guide you through the visual direction, style alignment, and strategic aesthetic choices that shape how your brand is experienced.

    You’ll walk away with clarity, visual inspiration, and recommendations you can confidently share with your designer or team, so everything feels cohesive, elevated, and true to you.

  • Not at all. Whether you're starting fresh or have a few scattered pieces in place, I meet you where you are. My process is designed to bring clarity, cohesion, and confidence, no matter how much (or how little) you’re starting with.

  • Yes! You don’t need to be a designer to care about how your brand looks and feels. I translate your vision into visuals that reflect your values and voice, without any pressure or perfectionism. This is a collaborative process, not a creative test.

  • That’s exactly what we uncover together. Through guided reflection and strategy, I help you define how you want your brand to feel—and what you want it to say visually. The goal isn’t to follow trends, but to create something aligned, timeless, and you.

  • Visuals are my entry point, but I often help refine messaging too, especially when it impacts clarity or consistency. If you need deeper support with copy or positioning, I’ll either include light guidance or recommend a trusted brand strategist to collaborate with us.