Smiling woman with short blonde hair wearing a white shirt dress standing on the beach by the ocean

Because the woman behind the professional matters, too.

A Different Way of

Working, Living & Creating

You've spent years building success. My work isn't about giving you another copy-and-paste approach to life. It's about creating room for you to become curious about your own life again. Through lifestyle redesign & creative wellness, I create spaces and experiences that help you intentionally shape a life that actually fits you.

Lifestyle Redesign & Creative Wellness

Maybe you've started wondering what you actually want your life to look like outside of work.

Through lifestyle strategy and creative wellness, I help you explore that question. We look at what's working, what you've outgrown, and some of the decisions and assumptions you may not have questioned in years. Then we find practical ways to make more room for the things you want in your everyday life.

Explore Ways to Work Together
A woman with short blonde hair and a white shirt standing on a beach with the ocean in the background.

The Story Behind the Work

I used to think changing jobs would solve the problem.

It didn't.

Because what I was carrying wasn't tied to one role or one company. It was years of measuring my life by what I could produce, solve, manage, and carry.

When I finally stepped away after more than 20 years in healthcare leadership, I realized something I couldn't ignore.

I had become incredibly good at paying attention to work. I wasn't paying nearly as much attention to my own life.

That realization changed everything.

It led me to explore creativity in a completely different way, not as something to be good at or productive with, but as a way to become curious again. Curious about what I enjoyed. What mattered to me. What actually fit the season of life I was in.

That journey became the foundation of my work.

Today, I create spaces, experiences, and practical strategy for ambitious women who are ready to stop looking for another copy-and-paste approach to life and start getting curious about their own.

Because I don't believe most women need another blueprint.

I think they need permission, thoughtful guidance, and space to notice what they've been overlooking all along.

Meet Erica Prevell

What it Feels Like to Work Together

  • Woman in a light pink suit smiling outdoors

    "Erica helped me immensely! She was knowledgeable and professional with helping me evaluate where I was and where I wanted to go. She provided me with useful and practical tips and practices to help me start taking the steps towards my goals. I am now ready to look at my work differently using the tools she provided."

    LaToya | Lifestyle & Wellness Entrepreneur

  • Smiling woman with long red hair, wearing a black top and gold hoop earrings, against a gray background.

    "Erica has helped me gain perspective. She's given me powerful guidance and resources to help navigate a stressful corporate role, while putting emphasis on my personal well-being. I am now able to set boundaries that allow me to succeed without compromising other areas of my life."

    Lindsay | Marketing Analyst & Strategist

  • A young black woman with long hair in a pink dress sitting smiling.

    “The Ambition Reset helped me refocus myself and see ambition differently. I realized that just because my ambitions aren't focused on my job doesn't mean they're worth nothing. One practice I'm taking with me is stepping away from my inbox to do something I enjoy, even if it's only for 15 minutes.”

    Daisha | Ambition Reset Customer