Meet Erica Prevell

A woman with short platinum blonde hair smiling at the camera while standing on the beach with ocean waves in the background, wearing a pink satin dress with thin straps.

I've spent a lot of time thinking about what modern work culture teaches ambitious women. Not how to get promoted or how to become more productive, but what happens after years of being the one who figures it out, solves the problem, carries the responsibility, and keeps everything moving.

I realized we've become incredibly intentional about building careers, but we've been nowhere nearly as intentional about building lives.

I'm Erica Prevell, Lifestyle & Creative Wellness Strategist, author, and Visual Strategist. With over 20 years of experience in corporate America and a decade in healthcare leadership, I earned my MBA, climbed the corporate ladder, and checked every box I thought success required. From the outside, it looked like I had built exactly the life I wanted. Inside, I was exhausted. I had become really good at paying attention to work while paying far less attention to my own life.

Burnout interrupted that pattern. But it wasn't the work. It was the beginning of it.

Over the last four years, I've been intentionally redesigning the way I live. I didn’t throw away my ambition; I became intentional about where my ambition was taking me. That journey eventually gave language to ideas like Corporate Brain Rot™, The Ambition Reset, Creative Wellness, and Lifestyle Redesign, because I realized I wasn't the only woman experiencing this.

Today I work with ambitious women, especially the ones without kids at home, who are starting to notice something: you’ve spent way more energy building a career than building a life that actually fits you.

I'm not here to hand you a copy-and-paste solution for how to live. I'm here to help you get curious about your own. That looks like strategy, creative wellness, workshops, digital experiences, and a lot of honest conversation, all pointed at one thing: helping women intentionally design how they actually want to live and work.

My faith shapes everything I do. Matthew 11:28 says, “Come to me, all you who are weary and heavy-laden, and I will give you rest.” For me, that invitation has never been about doing less, it's been about living differently. God designed us to work. He also designed us to rest, to notice, to create, and to actually experience the lives we've been given. That truth continues to shape both my life and my work. That truth reshaped how I live and now, how I lead others.

Today you’ll find me….

  • Sharing conversations on YouTube

  • Through my book Release & Renew

  • Creating Creative Wellness experiences

  • Helping women think strategically about Lifestyle Redesign

  • Partnering with founders as a Visual Strategist

Where My Work Has Been Featured:

When I’m not working, you’ll probably find me walking the beach here in Florida, cooking a new vegetarian dish, or getting lost in something creative.

Along with my relationship with God, these are the things that keep me grounded, rested, and connected to myself, the same kind of connection I want for every woman I work with.

I'm glad you're here. I hope this space reminds you that your career deserves intention, but so does the woman living the rest of your life.