I’m Erica Prevell, creative practitioner, author, coach, and consultant. I bring both strategic insight and creative depth to everything I do. I spent over 20 years climbing the corporate ladder without children by choice. I know what it’s like to be ambitious, successful on paper, and still feel like you’re running on empty.

After two decades in healthcare leadership, an MBA, and all the “right” boxes checked, I hit a wall. I took almost a year off, not because I wanted to, but because my body and spirit made it clear I couldn’t keep going the way I was. That pause changed everything. I realized I didn’t just want success that looked good, I wanted success that felt good.

Now, I help women without children—or whose kids are grown and gone—reclaim their time, energy, and creative expression. Because I know how easy it is to let ambition run the show while rest, joy, and your creativity get pushed aside.

Here’s what that looks like in my world:

• Coaching women to stop measuring exhaustion like it’s a down payment on ambition.

• Guiding them back to rest and the creative expression they’ve been missing.

• Helping mission-driven founders show up with clarity and visuals that finally feel like “them.”

Whether I’m coaching an ambitious woman or designing a brand, my mission is the same: to make success less exhausting and more aligned, with who you are, not just what you do.

And when I’m not working? You’ll probably find me walking the beach here in Florida, cooking up a new vegetarian dish, or getting lost in something artistic. Those things keep me grounded, lit up, and connected to myself, the same kind of connection I want for every woman I work with.

If you’re ready to stop overdoing and start living in a way that blends ease and ambition, you’re in the right place.